This study is focused on a twofold observation through Niklas Luhmann’s systemic theory (1927-1998). On one side, we see marketing as a methodology/topic in the relentless process of sense and meaning construction by each system through its specific code and program (e. g. science, economics, law, religion, politics). The process of making of sense and meaning can be depicted as communication: (Marketing = Code -> System = Market System).
Dominici, G., Pitasi a, Mancini G (2014). Marketing as a Luhmanian System. In Proceedings of the Business Systems Laboratory 3rd International Symposium “Advances in Business Management. Towards Systemic Approach” (pp. 371-372). Business Systems Laboratory.
Marketing as a Luhmanian System
DOMINICI, Gandolfo;
2014-01-01
Abstract
This study is focused on a twofold observation through Niklas Luhmann’s systemic theory (1927-1998). On one side, we see marketing as a methodology/topic in the relentless process of sense and meaning construction by each system through its specific code and program (e. g. science, economics, law, religion, politics). The process of making of sense and meaning can be depicted as communication: (Marketing = Code -> System = Market System).
| File | Dimensione | Formato | |
|---|---|---|---|
|
4-178-PitasiDominici.pdf
accesso aperto
Descrizione: abstract della presentazione
Dimensione
235.17 kB
Formato
Adobe PDF
|
235.17 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
