In the last few years, wine industry has been characterised by profound changes that have determined an intensification of competition on a global scale. The aim of this study is to identify the firms' internal factors that most influence the export intensity and the ability to fit into the international market of the Italian wineries producing sparkling wines through a resource-based view (RBV) approach. Results of our study supporting the findings of previous empirical researches presented in this paper. In particular, the main factors affecting export intensity are: innovation degree and intensity of investment in advertising and promotion, among firms' characteristics, and abroad experience, proficiency of foreign languages, educational level, and perception barriers, among managers' characteristics.

Galati, A., Crescimanno, M., Rossi, M., Farruggia, D., Tinervia, S. (2014). The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms. INTERNATIONAL JOURNAL OF GLOBALISATION AND SMALL BUSINESS, 6(2), 100-118 [10.1504/IJGSB.2014.066463].

The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms

GALATI, Antonino;CRESCIMANNO, Maria;FARRUGGIA, Domenico;Tinervia, Salvatore
2014-01-01

Abstract

In the last few years, wine industry has been characterised by profound changes that have determined an intensification of competition on a global scale. The aim of this study is to identify the firms' internal factors that most influence the export intensity and the ability to fit into the international market of the Italian wineries producing sparkling wines through a resource-based view (RBV) approach. Results of our study supporting the findings of previous empirical researches presented in this paper. In particular, the main factors affecting export intensity are: innovation degree and intensity of investment in advertising and promotion, among firms' characteristics, and abroad experience, proficiency of foreign languages, educational level, and perception barriers, among managers' characteristics.
2014
Galati, A., Crescimanno, M., Rossi, M., Farruggia, D., Tinervia, S. (2014). The determinants affecting the internationalisation of the Italian SMEs producing sparkling wines: An empirical study on the RBV of the firms. INTERNATIONAL JOURNAL OF GLOBALISATION AND SMALL BUSINESS, 6(2), 100-118 [10.1504/IJGSB.2014.066463].
File in questo prodotto:
File Dimensione Formato  
IJGSB Sparkling.pdf

Solo gestori archvio

Dimensione 245.83 kB
Formato Adobe PDF
245.83 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/104388
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 51
  • ???jsp.display-item.citation.isi??? ND
social impact