Corporate image is a crucial aspect of public utility communications. Strictly speaking, it involves the image (or identity) of a company insofar as the English word, corporation, corresponds to “company” in Italian. However, in general, its semantic meaning can be used for different agencies, political parties, town councils or cultural assets. Since this issue of the magazine focuses entirely on public utility communications, we can further discuss the meaning of corporate image by considering the Irish town of Cork – the 2005 European Capital of the Culture – as an agency that promotes its cultural identity by using a series of communication strategies.

RUSSO D (2005). La città che comunica. DIID. DISEGNO INDUSTRIALE INDUSTRIAL DESIGN, 16, 72-77.

La città che comunica

RUSSO, Dario
2005-01-01

Abstract

Corporate image is a crucial aspect of public utility communications. Strictly speaking, it involves the image (or identity) of a company insofar as the English word, corporation, corresponds to “company” in Italian. However, in general, its semantic meaning can be used for different agencies, political parties, town councils or cultural assets. Since this issue of the magazine focuses entirely on public utility communications, we can further discuss the meaning of corporate image by considering the Irish town of Cork – the 2005 European Capital of the Culture – as an agency that promotes its cultural identity by using a series of communication strategies.
Settore ICAR/13 - Disegno Industriale
RUSSO D (2005). La città che comunica. DIID. DISEGNO INDUSTRIALE INDUSTRIAL DESIGN, 16, 72-77.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/10284
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