Cultural Product Management; from Environment to Territorial Context: Configuration of the Main Relationships

This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.