Design. A love story. Sette oggetti che hanno fatto innamorare

One often feels the desire, or rather the need, to buy and own objects in literature, interior design, and society, an expression of a culture in constant transformation. This does not always happen to conform to a prevailing trend in design: impulsive purchases and consumerism are often the result of planned obsolescence, failing to reveal the true essence of an object. In contemporary design, this essence is deeply rooted in a rich intellectual tradition and an intense, lived love story, which tends toward a sustainable and passionate union between design and life. The focus, therefore, shifts to the essence of an object. Can we fall in love with objects? Certainly, with those that appear irresistible to our eyes, endowed with an erotic functionality that turns them into fetishistic desires. Products that, when glimpsed in a shop, a boutique, or even a pharmacy, may initially seem superfluous, but then reappear insistently as increasingly rich and irresistible desires, imposing themselves in our enamored and covetous thoughts, ultimately pushing us toward the long-awaited purchase. Reflecting on falling in love with objects and the motivations behind purchasing them means retracing the history of design, language, and its social implications. A complete narrative of this "passionate" dimension of design is complex, but certain emblematic projects encapsulate the essence of their time.