The influence of NGO-corporate relationship on environmental sustainability disclosure. A Multi-theoretical perspective

Most NGO-corporate relationships have been founded on conflict. However, this pattern has started to change with the emergence of collaborations. Academic inquiry into how NGOs influence corporate policies related to sustainable development is a novel field of investigation. Five propositions have been derived by investigating the relationships between Greenpeace and 24 firms operating in the fashion industry through a qualitative empirical longitudinal analysis. Findings suggest that company behaviour toward environmental disclosure and the odds of greenwashing practices is nontrivially affected by type of relationship with NGOs. Thus, this research helps NGOs better choose which relationships to undertake with firms and vice-versa.