Innovative transport services in areas with weak and peculiar public transport demand

A growing demand for mobility and the deficiencies in the transport system have transformed urban centres in “unliveable” places. A prevalent use of private cars produces high levels of pollution, casualties and road congestion. The promotion of public transport is considered an effective strategy to make mobility more sustainable for people. When a public transport system serves areas with a weak transportation demand, as it happens in territories with dispersed settlements (urban outskirts, rural areas, mountains, …), the resort to unconventional forms of public transport, such as dial and ride bus services, is necessary.