The purpose of this study is to analyse the patient-physician relationship from the perspective of its consequences in terms of risk of defensive medicine behaviour and of likelihood of value co-creation occurrence. We develop, first, a theoretically informed model which explains the patient-physician relationship in terms of the two phenomena above mentioned; we then collect qualitative empirical data, elaborate on the theory, and develop an empirically informed model. The main result of this research is the definition of four archetypes of the patient-physician relationship, whose discussion leads to theoretical contributions and managerial implications.

Sergio Riotta; Manfredi Bruccoleri (2020).The relationship between Value Co-creation and Defensive Medicine.

The relationship between Value Co-creation and Defensive Medicine

Sergio Riotta
Primo
;
Manfredi Bruccoleri
Secondo

Abstract

The purpose of this study is to analyse the patient-physician relationship from the perspective of its consequences in terms of risk of defensive medicine behaviour and of likelihood of value co-creation occurrence. We develop, first, a theoretically informed model which explains the patient-physician relationship in terms of the two phenomena above mentioned; we then collect qualitative empirical data, elaborate on the theory, and develop an empirically informed model. The main result of this research is the definition of four archetypes of the patient-physician relationship, whose discussion leads to theoretical contributions and managerial implications.
Value co-creation, Defensive medicine, Patient-doctor relationship
Sergio Riotta; Manfredi Bruccoleri (2020).The relationship between Value Co-creation and Defensive Medicine.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/10447/565207
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