The book regards the startup process by considering different theoretical frameworks, various business models and techniques, all of that discussing about their strenghts and weaknesses. It introduces innovative approaches to the process, such as the one of gamification, and it pays attention on the human premises of a successful business: the role of the entrepreneurial virtues.
Ruisi Marcantonio (2019). Progettare Startup. Virtù imprenditoriali, modelli di business, piani di fattibilità, gamification.. Torino : G. Giappichelli Editore - Torino.
Progettare Startup. Virtù imprenditoriali, modelli di business, piani di fattibilità, gamification.
Ruisi Marcantonio
2019-01-01
Abstract
The book regards the startup process by considering different theoretical frameworks, various business models and techniques, all of that discussing about their strenghts and weaknesses. It introduces innovative approaches to the process, such as the one of gamification, and it pays attention on the human premises of a successful business: the role of the entrepreneurial virtues.
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