In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.
Ragaglia, D., Roma, P. (2015). Understanding the Drivers of the Daily App Rank: The Role of Revenue Models. In Proceedings of POMS 26th Annual Conference "RELEVANCE: Expanding POM research, teaching, and practice to help organizations, society, economics, and the environment".
Understanding the Drivers of the Daily App Rank: The Role of Revenue Models
RAGAGLIA, Daniele;ROMA, Paolo
2015-01-01
Abstract
In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.File in questo prodotto:
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