In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.

Ragaglia, D., Roma, P. (2015). Understanding the Drivers of the Daily App Rank: The Role of Revenue Models. In Proceedings of POMS 26th Annual Conference "RELEVANCE: Expanding POM research, teaching, and practice to help organizations, society, economics, and the environment".

Understanding the Drivers of the Daily App Rank: The Role of Revenue Models

RAGAGLIA, Daniele;ROMA, Paolo
2015-01-01

Abstract

In this paper, based on data from two major app stores (Apple Store and Google Play), we study the role of several revenue models adopted by developers in the success of an app measured in terms of daily rank.
Settore ING-IND/35 - Ingegneria Economico-Gestionale
2015
POMS 26th Annual Conference
Washington D.C.
8-11 May 2015
2015
00
Ragaglia, D., Roma, P. (2015). Understanding the Drivers of the Daily App Rank: The Role of Revenue Models. In Proceedings of POMS 26th Annual Conference "RELEVANCE: Expanding POM research, teaching, and practice to help organizations, society, economics, and the environment".
Proceedings (atti dei congressi)
Ragaglia, D; Roma, P
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/147749
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