Political Discourse as Culture and Ideology

This book explores the way in which pronominal relations and rhetorical strategies in political discourse determine the relationship speaker/audience, thus conditioning both the discourse organizational structures and the development of ideological content. The texts themselves are analysed from three different points of view: (i) in terms of Critical Discourse Analysis (CDA); (ii) in terms of rhetorical analysis; (iii) in terms of ideological content. More specifically, the intergration of rhetorical analysis into Critical Discourse Analysis is relevant and allows us to understand the realationship between linguistic structures on the one hand, and how these structures are designed to influence the audience in specific ways on the other. Critical tools, therefore, are developed in order to analyse the various texts (political speeches) included in the present study.