The study aims at assessing the differential effects of face-to-face paper and computer assisted interviewing in terms of efficacy, efficiency and the production of non-sampling errors. The research ground is constituted by the analysis of the customer satisfaction of a large-scale retail trade group owning many shops in Sicily. The reaction of respondents to paper versus electronic questionnaires is investigated by means of an experimental design in terms of non sampling error amounts.
OLIVERI, A.M., PARROCO, A.M. (2009). CAPI Versus PAPI and The Production of Some Non-Sampling Errors. In .
CAPI Versus PAPI and The Production of Some Non-Sampling Errors
OLIVERI, Antonino Mario;PARROCO, Anna Maria
2009-01-01
Abstract
The study aims at assessing the differential effects of face-to-face paper and computer assisted interviewing in terms of efficacy, efficiency and the production of non-sampling errors. The research ground is constituted by the analysis of the customer satisfaction of a large-scale retail trade group owning many shops in Sicily. The reaction of respondents to paper versus electronic questionnaires is investigated by means of an experimental design in terms of non sampling error amounts.
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