This study is focused on a twofold observation through Niklas Luhmann’s systemic theory (1927-1998). On one side, we see marketing as a methodology/topic in the relentless process of sense and meaning construction by each system through its specific code and program (e. g. science, economics, law, religion, politics). The process of making of sense and meaning can be depicted as communication: (Marketing = Code -> System = Market System).

Dominici, G., Pitasi a, Mancini G (2014). Marketing as a Luhmanian System. In Proceedings of the Business Systems Laboratory 3rd International Symposium “Advances in Business Management. Towards Systemic Approach” (pp. 371-372). Business Systems Laboratory.

Marketing as a Luhmanian System

DOMINICI, Gandolfo;
2014-01-01

Abstract

This study is focused on a twofold observation through Niklas Luhmann’s systemic theory (1927-1998). On one side, we see marketing as a methodology/topic in the relentless process of sense and meaning construction by each system through its specific code and program (e. g. science, economics, law, religion, politics). The process of making of sense and meaning can be depicted as communication: (Marketing = Code -> System = Market System).
2014
Dominici, G., Pitasi a, Mancini G (2014). Marketing as a Luhmanian System. In Proceedings of the Business Systems Laboratory 3rd International Symposium “Advances in Business Management. Towards Systemic Approach” (pp. 371-372). Business Systems Laboratory.
File in questo prodotto:
File Dimensione Formato  
4-178-PitasiDominici.pdf

accesso aperto

Descrizione: abstract della presentazione
Dimensione 235.17 kB
Formato Adobe PDF
235.17 kB Adobe PDF Visualizza/Apri

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10447/104403
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact